Topless Store Workers

BERLIN - With consumer spending down dramatically in Germany these days, retailers are having to resort to extremes to lure customers into their stores.

So when executives of the Innova appliance mart at Alexander Platz in the heart of Berlin opted to have topless hostesses greet customers at the door, they assumed they had hit upon a novel gimmick to go along with their “end-of-summer strip-off prices to the buff sale” campaign.

But they had not counted on the notorious sophistication of blasé Berliners. People in this city pride themselves on being imperturbable and unshockable.

So when the sale opened and a young woman - naked from the waist up - handed out sale leaflets to customers at the door she elicited no visible response whatsoever.

She stood there all morning, smilingly covered in goosebumps in the draft every time the glass doors slid open. Customers unsmilingly (another native Berliner characteristic) took her leaflets and looked anywhere but at her upper torso.

“We thought this was going to create an uproar,” a store executive told Berliner Zeitung newspaper. “We thought there would be crowds clamouring to gape at here. Or that women’s rights protesters would turn out to demonstrate and give us even more publicity. And now it has turned out to be a fizzle.”

One middle-aged male customer was so ostentatiously not looking at her that he tripped and nearly fell on the escalator.
But he recovered his composure to tell TV interviewers, “I’m going on 60, so it’s nothing I haven’t seen before.”

That wholesome-looking but topless young woman admitted she had had certain qualms about taking the job.
“It’s a change from the usual modelling jobs, and the pay is certainly better,” she said. Somebody asked how much she was paid.”

From Berliner Kurier

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